VEDARETAIL assists rural citizens in their monthly purchases of kirana, household items and white goods (TV, refrigerators, washing machines, air- conditioners, etc.) by providing them with a superior value proposition and home delivery.

Our 3-step approach

Customer Requirements

Take customer's requirements through a mobile application / web-based portal

Bulk Purchases

Bulk purchases are made by the Company in bulk quantity from wholesalers and farmers

Customer orders

Customers’ orders are packed and delivered at their home through our in-house logistics delivery system (VARIOR).


A regular courier service is not available in villages and the nearest service is usually available at the Block level.

VARIOR is an initiative to create a convenience for rural citizens to send documents, gifts, medicines and other utility items to friends, family and relatives within the district and across India.

Our blueprint

  • In the process of registering all our CSP points as Varior Courier Centres (VCC)
  • Provide citizens the ease to hand over their parcel / consignment at then nearest VCC
  • VARIOR supplements our VEDAMART business for home delivery to citizens